Buy qualifying Ruger firearms and earn valuable Ruger Rewards™

This exciting program provides Ruger customers with the opportunity to earn Ruger Rewards that are redeemable exclusively at ShopRuger.com!

Earn Ruger Rewards by purchasing a new Ruger American® Rifle (centerfire models only) at your favorite retailer between October 1, 2023 and November 30, 2023

How it works

Buy a qualifying product between October 1, 2023 and November 30, 2023.
Enter the required information into our convenient online form before December 15, 2023.
Look for your email from Ruger with your Ruger Rewards code.
Enjoy your shopping experience at ShopRuger.com by March 31, 2024!

About Ruger Rewards

  • Qualifying firearms must be purchased between Oct. 1, 2023 and Nov. 30, 2023.
  • Ruger Rewards claims must be submitted by Dec. 15, 2023.
    Any re-submitted claims (error corrections) must also be received before this date.
  • Ruger Rewards are valid for use exclusively at ShopRuger.com until Mar. 31, 2024.
  • Multiple qualifying firearms may be submitted (one firearm per entry).
  • Applies to new firearm purchases only.
  • Qualifying firearms include all Ruger American┬« Rifles (centerfire models only).
  • Ruger Rewards are non-transferrable.
  • Ruger Rewards have no cash value.
  • Ruger Rewards are valid for purchases on ShopRuger.com only.
    Excludes purchases of Gift Certificates and NRA Add-A-Buck.
  • Restrictions and exclusions apply. View Ruger Rewards Terms & Conditions for details.

Frequently Asked Questions

What do I need to supply when submitting a claim form?
  • Include all requested information in your claim form submission.
  • You must provide a valid email address. An email address is required for each claim. That address serves as a unique identifier and is where we will send your Ruger Rewards.
  • Confirm that your firearm was purchased during the October 1, 2023 to November 30, 2023 eligibility period. Firearms purchased outside that window are not eligible for the program.
  • You must include proof of purchase in the form of photos/scans of your receipt (clearly showing the date of purchase, serial number, price paid and retailer name) and the box label (clearly showing the serial number.) Click here for examples.
Is my information kept confidential?
  • All information is maintained in accordance with our Privacy Policy.
How do my purchases count for Ruger Rewards?
  • Claims may be submitted for each qualifying firearm purchase made during the program period. A separate Ruger Rewards code will be issued for each approved claim.
What if I cannot locate my original purchase receipt?
  • If you are unable to locate your original purchase receipt, please contact the retailer where the purchase was made and ask them to reprint a receipt for you.
How do I include the receipt and box label?
  • If you are submitting the form via a smartphone, you can simply take photos of the items (or choose existing photos from your camera roll) during the submission, when requested. If submitting from a desktop computer, you can upload images obtained from a smartphone, digital camera, or desktop scanner (JPEG format only). Please ensure your images are legible (all information clearly readable) and include the full receipt/label to avoid having your claim rejected.
How long will it take for me to receive my Ruger Rewards?
  • Please allow 1-2 weeks for your Ruger Rewards request to be received, processed and your code issued. If it has been more than 2 weeks since your submission and you have not received your reward, go to the Status Page check the status of your claim.
My claim was rejected, what do I do?
  • If your claim was rejected for a fixable error (e.g. information not included, or attached images not legible) you should simply submit a new claim with the corrected information. Reasons for rejection will be included in the email sent out by the system, and on the status lookup page.
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